Patients living with metastatic breast cancer often face an unspoken challenge of the impact of mBC on their sexuality and intimacy. Silence often surrounds these topics due to fear, shame, or the misconception that they are less important than life-saving treatment.
Pfizer believes that quality of life for these women includes intimacy and sexuality, and these concerns deserve attention by giving a platform to women's experiences.
The "Voice of Intimacy" campaign seeks to support and empower women by acknowledging the impact of the disease on intimacy and relationships and aims to encourage open communication, and provide support to break down barriers and reduce stigma.